The image of “Fortune” was deeply connected with a specific artistic American tradition of Social Realism. The Magazine was founded in 1939, in the era of the Great Depression and an art director like Leo Lionni, who was resonsible for the appearence of the magazine from 1940 on,updated this specific ethos by engaging illustrators like Robert Weaver, who continued the tradition of the “Masses” and the Ashcan School by sending artists on stories. “Lionni trusted the artist, and once he picked the right practitioner, he let him alone”(Robert Weaver, in: Steven Heller, Innovators of American Illustration.1986)
General American´s 65,000 Money-makers (Fortune, June 1960)
The freight-car business is a usual suffering from overcapacity ..
but GATX has shown remarkable endurance
GATX hammers out freight cars in its enormous shops.
At the end of the line the cars are painted and marked with symbols.
After the Battle in U.S. Rubber´s executive Suite (Fortune, December 1964)
The new petro-chemical complex at Geismar, Louisiana has four plants..
producing key materials for other U.S. Rubber operations.
I.T.T. Gets the Message (Fortune, Febuary 1961)